Kellie K. Sirna
Kellie Sirna, principal of Studio 11 Design and gold-level winner of the American Business Awards Woman of the Year 2016, has spent nearly 15 years in the hospitality design industry developing her client-focused approach and ultimately creating a firm that is talented, nimble and energetic. By employing a diverse team of designers, Kellie ensures all of her firm’s hospitality projects feel indigenous and personal, even when working with international brands like Sheraton and Hilton. Now, Kellie’s hospitality projects can be found around the world—from Dallas where Studio 11 is based, to east and west coasts of the U.S. in California and Massachusetts, to international markets like Turks and Caicos and Haiti.
Kellie helms the business development arm of Studio 11 and strategically launched two new services to differentiate her boutique firm from competitors: Brand Society, a brand identity component, and Lou Verne by Studio 11 Design, an in-house creative team specializing in art installations. These specializations make Studio 11 Design an unparalleled one-stop-shop for design services and allow the team to produce more holistic, comprehensive projects. Kellie was featured on the cover of the May 2016 issue of Boutique Design magazine for developing a successful multidisciplinary design firm.
Kellie draws from experiences at the University of North Texas, where she studied Interior Design and Merchandising; global hospitality design firm DESIGN Duncan Miller Ullmann, where she managed design work, business development and PR initiatives; and months spent traveling in Europe learning about the design and architecture styles abroad. She finds inspiration in mentorship—Kellie is involved in NEWH, the Dallas Women in Business Enterprise, and Young Leaders in Hospitality. She is also a member of the Hospitality Design Magazine board and participated as a product design juror at the 2016 HD Awards. In her spare time, Kellie is involved with Delete Blood Cancer DKMS, the world’s largest bone marrow donor center.
Every project Studio 11 tackles has a firm principal closely involved—either Kellie or her business partner Stacy Elliston—ensuring that clients receive the utmost attention and projects are guided by industry experts. It’s no surprise that Studio 11 Design has been named a Top Design Firm by Hotel Management in 2015 and by NEWH for the past three consecutive years.
Stacy V. Elliston, RID, LEED AP
Studio 11 Design principal and co-founder Stacy Elliston has over 20 years of experience transforming hospitality spaces globally. Her client-focused design philosophy has heralded projects with Starwood Luxury Collection, Marriott Autograph Collection, Fairmont Hotels and Resorts and more. In less than five years, she and her business partner Kellie Sirna have grown Dallas-based Studio 11 into a multidisciplinary firm serving as a one-stop-shop for design, branding and custom art installation for hospitality clients at an international scale.
Stacy draws on her diverse experiences in the hospitality design industry as well as the rich network she has developed over the years to secure new projects and guide them to become beautiful, inviting spaces, transforming her clients’ ideas and visions into reality. She is an expert at maintaining both set budgets and timelines, and oversees elements of every Studio 11 project to ensure key phases and milestones are met according to plan. Her vision for Studio 11 Design was to create a boutique firm focused on the client-attentive tenant that a principal should be closely involved in every design project. Under the leadership of Stacy and Kellie, Studio 11 Design has been named a Top Design Firm by Hotel Management in 2015 and by NEWH for the past three consecutive years. Additionally, Radisson Addison, a hotel project spearheaded by Stacy, recently won the Carlson Rezidor’s 2015 Renovation of the Year award.
Stacy began her career at the Art Institute of Dallas, graduating with honors and an Interior Design degree, and worked at Wilson & Associates right out of college. Her experiences in the hospitality design industry then went on to range from selling wallcoverings, when she spearheaded the on-the-ground sales department of Toronto-based Metro Wallcoverings, to working as a resource librarian where she honed her knowledge of materials. She has since been Principal at two firms, the first, RDH & Associates Inc., an architectural and design firm focused on the gaming industry, and the second, of course, being Studio 11 Design.
Stacy loves giving back to her community. She sits on the advisory board of her alma mater, influencing and guiding the curriculum on hospitality design. She has also chaired NEWH Dallas for a record-breaking 12 years, and is a chair for the Make a Wish Foundation in Dallas. What she finds most rewarding about her role as principal at Studio 11 is guiding young talent to achieve their individual design goals and grow into project managers.