Sheraton Austin at the Capitol | The Swing In
Austin, TX | Brand Identity
Besides keeping it weird, Austin is most famous and proud of its local food, coffee and art. In addition to the full service restaurant, the Sheraton Austin at the Capital will feature a grab ‘n go style bar and lounge for the visitor looking for a small local bite while working on their laptop. The grab ‘n go will have the opportunity to feature a diverse selection of well known locally made Austin products with a goal to drive the guest out of their room and work in the energetic, yet quiet environment with an espresso or glass of wine. The bites have been specifically selected as a must try if you are a guest to Austin but simply a craving and treat to the local Austin grab ‘n go visitor. Austin is famous for its food trucks and craft foods, like Amy’s Ice Cream, Hey Cupcake, Little Lucy’s Mini Donuts and a wide array of locally roasted coffees and locally made teas. All of this and more will be on offer at the grab ‘n go at the Sheraton Austin. In addition to the local fare, the grab ‘n go will offer fresh sandwiches and salads made in house every day.
The grab ‘n go will be featured as a coffee house in the morning and, through design elements, be transitioned to an afternoon quieter option for happy hour throughout the evening.
The packaging for the fare at the grab ‘n go will be innovative and simple. The goal is to create packaging that provides our clients with ease of transport while maintaining a less is more mentality. Coffee cups with built in creamer holders, premade condiment packages and beeswax coated sandwich paper will create a fresh and modern feel in the packaging while keeping cost and carbon footprint low.