Super Chix | Branding
Addison, TX | Brand Identity
Studio 11 Design developed the Super Chix brand by starting with the interiors. From there, the menu boards, wayfinding, take-away menus, interior and exterior signage for the restaurant were created. The restaurant is based on the concept of high quality family dining, with an atmosphere that is fun for people of all ages and the branding followed the same idea. The color pallet is defined by the edited use of yellow, black and white.