Principal | Co-Founder
Kellie K. Sirna
As Principal and Co-Founder of Studio 11 Design, Kellie Sirna’s entrepreneurial acumen and creative perspective has been honed throughout two decades traveling the world and designing some of the hospitality industry’s most inspiring spaces. Since starting the firm with Co-Founder Stacy Elliston in 2011, Kellie has led global projects across boutique and renown nameplates such as Caesars Entertainment, Hyatt, Starwood, Thompson Hotels and many more. Her client focused approach coupled with a penchant for powerful leadership has led to the creation of a team that is talented, nimble and energetic.
Never one to sit still, Kellie oversaw the recent launch of Studio 11 Design’s two new verticals: Brand Society, a brand identity component, and Lou Verne by Studio 11 Design, an in-house creative team specializing in art installations. As a multidisciplinary design firm, Studio 11 Design is well-equipped to produce compelling narratives that tell the holistic story of a space.
A tastemaker in her own right, Kellie serves on the Hospitality Design Magazine board and has judged the HD Awards and Wave of the Future Awards. She’s a gold-level recipient of American Business Awards’ Woman of the Year and has been covered as a prominent female entrepreneur by media outlets such as Boutique Design, Hospitality Design, CNN, Conde Nast Traveler, Forbes, and Inc. Magazine among others.
As Studio 11 Design’s national footprint continues to expand with offices in Atlanta and New York City, Kellie maintains her connection to Dallas. She’s involved in NEWH, the Dallas Women in Business Enterprise, Young Leaders in Hospitality, and volunteers for Delete Blood Cancer DKMS. She holds a degree in Interior Design and Merchandising from University of North Texas.