Sophisticated, Edgy and Bold

Inspired by Atlanta’s long history of rejecting traditional Southern norms and embracing all that is edgy and non-traditional, the revamped spaces are sophisticated and unique, paying homage to Midtown Atlanta’s thriving tech boom and vibrant art scene. Nestled within the heart of Atlanta’s vibrant arts, music and theatre district, the design of Renaissance Atlanta Midtown Hotel was inspired by the eclectic energy and urban sensibility of Midtown Atlanta. Lou Verne by Studio 11 Design created and executed a one-of-a-kind concept fusing art with cutting-edge technology. The design team coupled unexpected throwback art pieces with surprising tech elements to create a sophisticated, edgy and bold aesthetic. The use of concrete materials and neutral colors, a nod to the neighborhood’s industrial past, is juxtaposed by elements of whimsy: repurposed cassette tapes and floppy disks in bold colors. Much like Atlanta’s characteristic street style, the hotel’s revamped guest rooms are bold, bright, and unexpected. The guest rooms and suites boast a unique touch: a trail of blue paint up the wall and onto the ceiling, affixed with the culprit’s paintbrush.